Why Kure?

At Kure Creative, we believe there’s a story behind every brand.

As a full-service advertising agency specializing in social media management, we like to think of ourselves as more than just experienced creators and inventive thinkers–we are storytellers. Whether it’s a highly designed graphic to promote the latest plot twist in your storyline, or a complete revamping of social media marketing efforts in order to better convey your character, our team is here for you no matter what chapter your business is on (okay, enough with the metaphor).

In a world where it takes more than just “great” to break through the saturated media market, we strive to be “Awesome” (yes, capital A). We know better than anyone that navigating the ins and outs of marketing can be demanding, especially when you’ve got a business to manage. Let us be the Kure.

The Kure Team

Bob Ward

Bob Ward is the Creative Director and a partner at Kure Creative. Bob got his start in marketing and advertising when he founded Ward Communications in 1997, which he later rebranded to Kure Creative. He prides himself on being an integral part of clients’ businesses and enjoys helping them reach their fullest potential. Bob specializes in graphics, campaign strategy, and marketing. After being in the industry for over 20 years, Bob saw his business grow from offering conventional print advertising to a broader range of services including branding, video, digital, social media, and special events. Providing top notch services in these emerging markets was one of his main motivations in opening Kure Creative.

Bob has worked on several national and local accounts throughout his career, including Dunkin’ Donuts, John Hancock, Reebok, Infiniti, City Sports, and Brigham’s. A graduate of Boston College, Bob worked at Hill Holliday and the local NBC affiliate, WHDH Channel 7. His work was nominated for an Emmy by the National Academy of Television Arts & Sciences. Bob resides in West Roxbury and is active in the community by volunteering his services to various non-profit organizations. When he isn’t glued to his computer screen, Bob enjoys watching the Red Sox, traveling, and spending time with his twenty nephews and nieces.


Phone: :617-325-4000

Chris Baker

Chris Baker is the CEO and a partner at Kure Creative. He is an integral part of the growth and management of Kure. Chris works tirelessly to grow the business by managing internal operations and creating solid market strategies for clients. A consummate professional, Chris prides himself in thinking dynamically and leading by example.

After a successful career running Cross Country and Track and Field at the University of Oregon, Chris relocated to Boston where he took on a position with a successful startup, A Little Easier Recovery. Chris helped the company compete in Mass Challenge, the world’s largest start up accelerator, where he played a key role in them winning $75,000 worth of grants and redirecting the company’s online presence. Chris attend Wentworth in the Construction Management graduate program and worked as a project manager before first coming to Ward Communications as the Director of Business Development.


Phone: :503-896-1203

Michael Balzarini

Michael is the Operations Manager at Kure Creative and a partner. He takes pride in working with our clients to make sure that their projects are coming in on time, on budget, and with the top-of-the-line deliverables Kure Creative is known for. Michael thinks outside the box, is creative beyond measure, and possesses a special talent for identifying new and cutting-edge methodologies.

Since Michael got his start in the industry, he worked as a graphic designer, account manager, and operations director. His wide range of experiences make him an extremely valuable member of the Kure team. His focus is on maintaining client relationships, establishing new business, and providing exceptional service. He attended Catholic Memorial and Assumption College. He now resides in Milford with his wife and four sons and enjoys coaching hockey, traveling with his family, and regular trips to Nantucket Sound.